The pandemic has had a vast impact on our personal hygiene and safety. The usual products we leave the house with have changed. What used to be just our keys and wallet, now includes a face mask and hand sanitizer, and businesses have taken note of this to adapt their marketing and promotion to find newer, more relevant pandemic gift ideas.
The pandemic may have changed the day-to-day activities of these companies and the ability of physical advertisements has been greatly limited, so promotional pandemic gifts are a way to work around these limitations in a COVID-Safe manner. This allows the business to continue their necessary marketing tactics, but also make it relevant to what is going on around them and show that they care for their customers and their wellbeing.
Hand sanitizer has become one of the most sought-after products for consumers within the last year, and if we’re being honest, we can never have too much. Because of this, businesses have turned away from traditional promotional products and begun branding hand sanitizer bottles to share with the community. This is extremely effective marketing-wise, as these companies know that consumers are constantly in need of sanitizer and will most likely take these bottles with them on the go. Shop branded hand sanitizers here.
Face masks are the newest accessory and in some states are mandatory, meaning they must be worn in all public settings. For businesses, this can be a marketing opportunity. We’ve seen many companies hop onto the branded face mask train in recent months as it allows for subtle marketing and exposure to take place everywhere you do, without having to do so much as wear the face mask. Companies can offer this product to not just employees, but also the general public whether it be through sales, giveaways, etc, and because of the compulsion of them, there is a high chance that they will be taken out into public for other consumers to see.
When it comes to promotional products, tissues have been a go-to since day one. Companies reach for tissues because they’re a low-cost, small product that can be distributed easily to consumers in gift bags, giveaways, or at meetings, and of course, they are a handbag staple that can be taken anywhere. Unlike bulkier branded items more predominantly used pre-pandemic, consumers are highly likely to use small packets of tissues regardless of the fact that they are branded, due to their practicality.
Until conferences, expos and events are back on the calendar, businesses will find themselves continuing to adapt their marketing to include specific promotional products to ensure that they remain at the forefront of consumers’ minds so that they remain interested and attractive. Shop branded hand sanitizers here.
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