Promotional products have been in use as a cost-effective marketing tactics for years. Right from new businesses to big enterprises, these giveaways are marketers’ favourite. Small and larger businesses recognise the importance of promotional products for reaching out to increasing number of people in a competitive market. Keep reading to learn the top 5 reasons your business needs promotional products:
Low cost effective marketing
We work with quality suppliers to make sure that the product you receive not only the best in the market, but also at the best prices. Instead of spending tens of thousands of dollars on advertising to anybody and everybody, promotional products are a low cost way to promote and engage with the target market you are striving to impress. This low cost option is especially great for start up businesses looking to build awareness, or large scale businesses needing to promote at a larger scale, for a fraction of the cost.
Instant brand recognition
As a small or start up company it can be tricky to develop brand recognition from the get go. Instead of investing in tricky slogans or jingles, promotional products are a great way to make your brand an instant hit. Gifting promotional product to customers helps them to build recognition and awareness between your brand and the product or service that you offer, as they are presented with a logo to remember.
Large scale advertising investments can look great, however it isn’t always possible to control who sees it. Billboards or television commercials, whilst gaining a lot of eyes, might not be the eyeballs you need to reach. However, gifts and freebies can garner exposure in exactly the industry you’d like to be seen in. Being able to control your audience and who is impressed by your brand is a much smarter way to spend money.
Works as a wearable business card
Most businesses and staff will carry business cards with them to hand out when necessary. However sometimes these cards go astray, or end up being forgotten about. Stand out from the crowd and gain attention through a wearable or usable business card instead. Promotional items such as office and desk accessories keep your brand top of mind as recipients use your gifted product daily, increasing the chance of building stronger relationships.
Builds customer loyalty
Building customer loyalty is always important and depending on the length of your purchase cycle loyalty can be often or infrequent. Using promotional products to keep your brand top of mind can drive customer loyalty towards a shorter timeframe. A rule of thumb most of the marketers follow for promotional product campaign is to give away the items of daily use. These gifts may be pens, calendars, mouse pads, umbrellas, water bottles, lip balms and so on.